The Central Bank of Saudi Arabia (SAMA) plays a supervisory role over the financial and banking sector in the Kingdom, including the finance companies sector. This is to ensure the protection of customers' interests and ensure that financial institutions deal with them in a professional and fair manner. The principles and rules of customer protection for financial institutions come within the supervisory instructions issued periodically by the Central Bank and aim to ensure that the customer receives fair, impartial and transparent treatment, as well as educating him about his rights and responsibilities when obtaining financial services and products, and ensuring that these services and products reach him clearly, easily and at an appropriate cost. And in high quality.