Sanad Finance

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Customer protection principles

A clear framework for fair, transparent treatment, information privacy, and effective complaint handling.

Regulatory oversight

Financial institution customer protection principles

The Saudi Central Bank supervises the Kingdom’s financial and banking sectors, including finance companies, to protect customers’ interests and support professional and fair treatment.

The principles aim to ensure fair, honest, and transparent treatment, help customers understand their rights and responsibilities, and make quality services accessible with clarity and ease.

The framework

Ten customer protection principles

Learn about the principles that guide financial institutions in their relationships with customers and protect customer rights.

01Fair and equitable treatment

Customers should be treated honestly and fairly throughout the relationship, with added care for people who may need additional support.

02Disclosure and transparency

Information about terms, features, pricing, risks, rights, and responsibilities should be current, clear, accurate, and accessible.

03Education and awareness

Customers should be supported in understanding key risks, making informed financial decisions, and finding appropriate information.

04Business conduct and ethics

Financial institutions should act professionally and provide the people and verified channels needed to protect customers’ interests.

05Protection against fraud and misuse

Effective technical and supervisory systems should prevent, detect, and address fraud, embezzlement, and misuse.

06Information and data privacy

Financial, credit, and personal information should be protected, kept private, and collected only for defined purposes.

07Complaint handling

Customers should have a clear, effective complaint channel, with issues reviewed and handled fairly without unnecessary delay.

08Competition

Customers should be able to search and compare providers, products, services, and prices easily and clearly.

09Outsourced services

Third parties serving customers should follow applicable protection principles, while the financial institution remains accountable.

10Conflicts of interest

Written policies should identify, manage, and disclose potential conflicts of interest to the responsible authority.

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